Our Core Competencies

Deep Research

We have honed the art of deep research, delving into the intricacies of fashion and design trends. This commitment to research ensures that every creation we offer is grounded in a thorough understanding of what's current and what's timeless.

Original Thinking

Originality is the cornerstone of our creative process. Our designers think beyond the conventional, crafting unique and innovative designs that set new standards in the industry.

Embroidery Expertise

Our mastery of the art of embroidery adds a touch of sophistication and elegance to every piece we create. Whether it's intricate detailing or bold embellishments, our embroidery work is second to none.

Technical Process

Our technical expertise forms the backbone of our creations. We seamlessly integrate cutting-edge techniques to bring our designs to life, ensuring both style and substance.

Recycling and Sustainability

We are committed to sustainability, and our proficiency in recycling and eco-friendly practices is evident in our designs. We strive to minimize our ecological footprint while delivering quality fashion.

End-to-End Process Knowledge

We possess an in-depth understanding of the end-to-end design and production processes, allowing us to maintain quality, consistency, and efficiency from concept to creation.

Customer-Centric Exposure

Our direct interaction with end clients has given us valuable insights into their needs and preferences. This exposure helps us tailor our offerings to meet and exceed customer expectations.

Body Type Expertise

We recognize that beauty comes in all shapes and sizes. Our expertise in catering to diverse body types ensures that our designs enhance the confidence and comfort of every wearer.

Sales Proficiency

Our strong sales knowledge allows us to connect with our customers on a deeper level and ensure that we create offerings that have relevant market and success.

Years of experience

16+ in Designing Collections

Clients served

1000+ including Individuals, Retail, Designers, Brands and Export houses

Countries

6+ Qatar, Kuwait, USA, Australia, Europe, Canada and India

Worked with weavers and artisans

6+ States, Hyderabad, Kutch, Bihar, Kashmir, Rajasthan and some parts of North-East

Founder's Note

Celebrating sustainability, creativity, and connection
Venerating nature, intuition, and the craft
Shefali Dehl is a designer by vocation, a 'responsible fashion' champion, and a closely working with the weaver artisan – her focus on sustainability in fashion.
A JD Institute of Fashion Technology, Delhi graduate, Shefali has extensive experience across industry horizons: high-fashion houses, export houses, labels, etc. After completing her certification in Personal Fashion Styling from the London College of Fashion, Shefali worked relentlessly in the fast and the slow, absorbing all things fashion.

Our mission is to create a dynamic bridge between the world of apparel and the rich heritage of weavers and artisans.

We create stunning, trendsetting designs that capture the essence of your vision.

Sustainability is at the heart of everything we do.